Before Canopy Digital came into being, the old name was Orthodox Daily. It was created back in the day when SMS and flip phones were the fashion. I wanted a way to text would-be subscribers a daily text alert, similar to the way people used to received weather updates from their mobile carrier providers before there were smartphones.
But in my alert, subscribers would get information about the Orthodox Christian saint-of-the-day, and maybe other abbreviated, edifying content.
Brilliant me, I waited too long and when the iPhone was released I was like, “… little tiny apps?” So I scratched that idea but kept the name.
Here’s a photo of the first comp I ever drew of the Orthodox Daily logo:
The next iteration:
Not a bad transition I think. Reggie Tidwell was the author of the final mark. Unfortunately I subjected his amazing talents to my amateur creative direction at the time. I’m sorry Reggie!
I look back at those days, working as freelancer and just “figuring it out” as I went along. But in the end, it was worth it. To any and all those talented people that I worked with back then, I love you, and I apologize for being such a douche bag.
In April of 2015, we rebranded to Canopy Digital, and the rest was history.