If you’re a business owner or entrepreneur, the ugly truths are hurting your business.
Marketing professionals are also being impacted.
You’ll also learn how “startup culture” impacts your ability to make smart business decisions.
Marketing is simple. But trendy agencies like to muddy the waters. Mostly because they’re egotistical. Also because they love ambiguous goals. It makes justifying your marketing cost so easy.
Take the quiz to know if you’ve been hoodwinked.
The internet is a lawless outpost. Designers, Marketers and Analysts use thousands of tools and techniques to track your every click. The “accept our cookies” popup doesn’t educate users. It’s a legal cop-out.
The FTC asserts that it “acts in the interest of consumers to prevent deceptive and unfair acts or practices.” But read the documentation. Huge fail.
Are these scenarios familiar?
Organizations are afraid. Authentic marketing has suffered at the hands of forced inclusion. Instead of leaning into their brand’s unique market position, they’re caving to the hivemind.
Ask yourself these questions:
Join me each week as I roast industry thought leaders and trendy marketing gimmicks that have robbed startups and entrepreneurs of their dreams.
Raise awareness. We must confront these disgusting changes with healthy discussions or we lose all the benefits gained during the digital adoption period (Pandemic).
* Subscribers get a live website strategy session with me to improve your conversions and capture more leads.
I didn’t turn a cold email marketing campaign into billions of dollars. I didn’t get my Client’s targeted keyword string “mens sandles,” the #1 organic SERP during our last SEO campaign. (Shocker) Nor have I been recognized by Awwwards for designing a mind-blowing UX.
But I have done some pretty awesome, practical, things during the last 10 years of my marketing career.
I unequivically detest spam. But do you know one thing that’s even worse than spam?
A BORING-ASS NEWSLETTER.
The worst is when you discover someone new, and sign up for their newsletter (still cautious). Excitement builds. The first email hits your inbox. You cross your fingers and open it, praying you didn’t just waste 10 minutes of your life.
ANOTHER BORING-ASS NEWSLETTER.
For some reason you don’t unsubscribe. You hope it gets better. But the content remains stale months later.
Has that ever happened to you?
So I created a way to fight against BORING-ASS content like Logan and Mayweather.
With polls, my subscribers easily indicate which marketing, and business, topics they want me to cover.
It’s like I’m your personal assistant.
* I know you already checked the fine print under the other newsletter signup, so what do you expect to find here?
Ask me about: from-scratch marketing campaigns, brand strategy, writing compelling web copy (storytelling), SEO, sales funnels, conversion-centered design, CRO, Google Analytics reporting, & GTM tracking. If I didn’t mention your topic, shoot me an email first.
The Output Stream Project (TOSP) has been growing quietly for two years. It’s both a podcast and an email newsletter. Years ago I created a workflow system that’s part note-taking, and part accountability modeling. When you unpack it, it’s much more than that.
It’s information processing through categorization.
Someone suggested I share my system. So I did. I received a lot of positive feedback.
The Output Stream Project is my ode and birdsong to digital agency life. In the show, I talk about what it takes to keep from burning down your barn. I write about it on Substack and release podcasts daily, with special guest episodes on Fridays.
One of the biggest mistakes I made as an agency founder was not mastering Small Business Accounting early. If you're selling services, consider this an official warning. Seek financial advice early. Contact me if you're looking for advise on how to charge for the services you're providing.
As Coronavirus loosens its grip, I'm on the lookout for some local speaking opportunities in the Tucson, Arizona area. To kick things off, I created a Meetup Group called "Professional Thinkers: Tucson Strategy Group." Search it on your phone and you'll find it. If you think I'd be a good speaker for your next conference, reach out on my Contact Page.
I'm haunted by character growth. I'm obsessed with being a better human being. In 2016 I created an organization called The Mentorship Group. The program demonstrates with data, that by focusing on your core goals rather than to-do lists, success occurs without chasing it.
One of the best ways to truly learn something and retain the information is to teach it. That's why I love hosting workshops. It provides an opportunity to share and collaborate on projects that are better suited for groups. Workshops I've hosted in the past were: how to do secondary marketing research correctly and web development lifecycles.
I'm a caffeine junky. I'm always looking for an excuse to head to my nearest café and sample their latest roasts. It's also a great time to casually chat about some ideas you've been bouncing around in your head. Tell me about your latest business and marketing ideas. Feedback incoming.
Being from Asheville, North Carolina, I learned to love the great outdoors from a very young age. Backpacking the Appalachian Trial was a common occurrence. I never expected to land in the southwest desert. But here I am. I'm a frequent adventure traveler and love getting outside. Nature is therapy. If you agree, give me shout.
Let the roasting begin. 🔥